Ethics and Awareness in Facebook Ad Retargeting [Report] [Reflection]

Facebook's position as a tech or media company as well as it's business practices have been a hot topic in the media lately which [admittedly] has worked to my advantage in my recent research. The topic of ethics and awareness of ad retargeting is something that has stimulated many experts and academics in digital media … Continue reading Ethics and Awareness in Facebook Ad Retargeting [Report] [Reflection]

Facebook and Targeted Advertising ~ Reflection

Throughout my process in creating the video that unpacks my topic I was able to dive into Facebook as a “Media” company and publishing platform to look at the way Facebook has become profitable through it’s use of algorithms to facilitate precise targeting of advertisements. Although I initially thought that this would a simple question … Continue reading Facebook and Targeted Advertising ~ Reflection

Consumer awareness and the ethics and privacy in ad retargeting

Earlier this semester I proposed a long and ambiguous idea relating to the different technologies that digital marketers and advertisers are using today as well as hypothesising a few scenarios that may result. Since then I have refined my area of research to focus closely on ad retargeting online, consumers awareness of it and their opinions … Continue reading Consumer awareness and the ethics and privacy in ad retargeting

Selfies

what does the selfie say about what different cultures value, dismiss, or contest at the levels of ontology, evidence, epistemology, affect, ethics, and politics?   it is a photograph one knowingly takes of oneself, often shown to other humans   selfies function both as a practice of everyday life and as the object of politicizing … Continue reading Selfies

Pretargeting the Future of Marketing and Advertising

The year is 2050 and we live in a world far more technologically advanced than the likes of today. As humans in this society, we lead incredibly digitally infused*** lifestyles where we find ourselves connected to the internet 24/7. The internet has become a basic human right. You, a 26 year old male finance manager … Continue reading Pretargeting the Future of Marketing and Advertising