Pretargeting the Future of Marketing and Advertising

The year is 2050 and we live in a world far more technologically advanced than the likes of today. As humans in this society, we lead incredibly digitally infused*** lifestyles where we find ourselves connected to the internet 24/7. The internet has become a basic human right. You, a 26 year old male finance manager … Continue reading Pretargeting the Future of Marketing and Advertising

It’s a small world. Globalisation

Our borders only truly exist in a political and legal sense with the terms globalisation and global village becoming common household words that are more and more relevant as the world develops technologically, politically and economically. Developments in communication are particularly responsible for our movement into a global community. Nowadays, there is an estimated 2 … Continue reading It’s a small world. Globalisation

Betoota Advocate wins journalistic integrity award (highest honour)

This weeks lecture series was about citizen journalism so it’s time to have crack at writing about a topic I know nothing about, something a trained journalist should really be doing. Citizen journalism is loosely defined as regular people contributing to newsworthy events, which could be from uploading smart-phone footage or from others engaging in … Continue reading Betoota Advocate wins journalistic integrity award (highest honour)