The big blog reflection

Curating a blog hasn't been without it's challenges and for those you that have followed along with my posts, it's certainly had it's days of posting a lot and looking like more of a ghost town. Despite this it has been a great exercise into learning more about media practices, audiences and the spaces that …

Children of Men (2007) Film Review

The end of the world might not be as far off as we think or at least that's the impression most audiences are left with at the end of Children of Men (2006). Gritty and scarily realistic scenes of London in decay in the year 2027 seems a fearfully close prediction of where the world …

Public and Private Footage

Now that screens are so accessible in our private but more importantly our public lives, it's become apparent there's been an almost unconscious development of ethics around the do's and the don'ts. When discussing documented footage in class from our own personal devices it became apparent that most people seem to agree that capturing footage …

Did Data Kill Creativity? (in advertising)

Where have all the good ads gone? What happened to Sam Kekovic telling me how much lamb to eat on Australia Day or Carlton Draught’s “Big Ad”? Where have all the good ads gone I say? The Don Draper of his day may have had his fair share of issues and the industry has definitely …

Why big data just isn’t enough

“60% of baby boomers have smartphones and 80% of owners say they are planning on making a retail purchase on their mobile device in the next month.”  This is an example of the type of data that a market research company like Oztam or Neilson might provide to their clients. It promises a comprehensive picture …

Musical chairs during Game of Thrones

It’s hard to imagine that only a few years ago we gathered around the family TV in the living room or argued over whose turn it was to use the computer room. These were the days where our hunger for digital media emerged and it begs us to ask the question as to whether the …

Ethics and Awareness in Facebook Ad Retargeting [Report] [Reflection]

Facebook's position as a tech or media company as well as it's business practices have been a hot topic in the media lately which [admittedly] has worked to my advantage in my recent research. The topic of ethics and awareness of ad retargeting is something that has stimulated many experts and academics in digital media …

Facebook and Targeted Advertising [Video]

Much of Facebook's algorithms and business practices are unknown to the public for the most part however we do know that our data is collected and stored to create a profile of who we are and this information is regularly shared with advertisers as a way for Facebook to create profits. These ads target us …

Facebook and Targeted Advertising ~ Reflection

Throughout my process in creating the video that unpacks my topic I was able to dive into Facebook as a “Media” company and publishing platform to look at the way Facebook has become profitable through it’s use of algorithms to facilitate precise targeting of advertisements. Although I initially thought that this would a simple question …

Consumer awareness and the ethics and privacy in ad retargeting

Earlier this semester I proposed a long and ambiguous idea relating to the different technologies that digital marketers and advertisers are using today as well as hypothesising a few scenarios that may result. Since then I have refined my area of research to focus closely on ad retargeting online, consumers awareness of it and their opinions …